The Lord of the Rings: Rings of Power.

We developed a national campaign roll-out for the release of Prime Video’s critically acclaimed New Series, The Lord of the Rings: Rings of Power.

This was one of the largest launches in Prime’s history and as such the project demanded an extremely high confidential approach including a limited team to execute creative excellence across all marketing channels. The Prime Video global team had already developed stringent campaign guidelines, master static and audio/visual materials for localization in many global markets. Craft then set out to deliver what is the largest asset development program in Craft Canada’s history (digital, print, OOH, TV, Social and Online video), mobilizing a team of producers, video editors, motion graphics, re-touchers, production designers, translators, and proof-readers. Utilizing our knowledge of the brand and campaign, our design team was tasked with adapting the creative to fit specific OOH and digital executions. Liaising closely with client and media teams Craft ensured flawless delivery across multiple platforms.