The Beauty Of…
Client
Ulta Beauty
Craft's Role
Full production
Industry
Beauty
Location
US
Agency / Partner
McCann NY
As a direct result of the campaign, Ulta Beauty has expanded their audience with new supporters and lifelong fans who declared that, after the ethos we showed, they would only shop at Ulta Beauty for their products.
![Behind the scenes, the image captures beauty expert David Lopez chatting with a stylishly dressed black lady on set. Her hair is up and she wears a black dress. Dylan wears an open graphic shirt, grey chinos, and white trainers.](https://www.craftww.com/wp-content/uploads/2023/05/Ulta_3.jpg)
Ulta Beauty has expanded their audience with new supporters and lifelong fans who declared that, after the ethos we showed, they would only shop at Ulta Beauty for their products.
![Beauty expert David Lopez poses for a picture with two striking black women. One woman is wearing a pink suit and has short pink hair, while the other has a bald head and large hoop earrings, dressed in a black outfit. David is seen in a purple suit, looking stylish and confident.](https://www.craftww.com/wp-content/uploads/2023/05/Ulta_6.jpg)