MWVerse

Through a dimensional virtual experience, our audience was immersed in the full experience of the work screened at Cannes. They could explore a selection of the agency’s top campaigns in virtual, branded rooms and experience them through the eyes of the agency teams that created them and the clients that supported them. MWverse, McCann Worldgroup’s web3 experience was created with Journee, Meta and Craft Worldwide and is still accessible via desktop, phone or tablet.

There are countless important events and experiences that people across the world would like to participate in, but only a lucky few are afforded that IRL experience. The MWverse experience has been designed to change that lack of accessibility and experience.

Craft’s Graphics/CG team worked closely with the McCann Innovation department to get this particular project off the ground.

Once a partner was identified and vetted, we consulted on the overall design and provided CG and motion graphics elements for various rooms.

Craft also created the animations for the MWverse logo and supported with constant R&D. Craft Editors and Audio team executed the featured videos with footage provided by Meta.