MWVerse
Client
McCann Worldgroup project
Craft's Role
Social, editorial and entertainment
Industry
Advertising
Location
Cannes Lions International Festival of Creativity
Agency / Partner
McCann Worldgroup, McCann NY, Journee, Meta
This immersive metaverse experience allowed a selection of our agency’s top campaigns to be explored in virtual, branded rooms and experienced through the eyes of the agency teams that created them and the clients that supported them.
The MWVerse visitors spent an impressive average of 24 minutes and 7 seconds in the experience