Powering some of our most ambitious campaigns in Asia Pacific and beyond, Craft Bangkok is at the heart of the region’s production excellence, driving integrated creative work that’s bold, culturally tuned and consistently impactful. With a team spanning six nationalities, this production agency is a dynamic, cross-cultural engine that highlights the strength of diversity in our teams.
From high-profile regional clients like L’Oréal Paris, DHL, BMW and The Trade Desk to global partnerships on Sanofi, Philips, Ferrero and Purina, Craft Bangkok’s work spans markets across Asia including Thailand, Indonesia, the Philippines, Vietnam, Malaysia and Hong Kong.
The agency also supports EMEA campaigns in partnership with Craft London and Craft Spain. In the past year alone, the team has delivered multinational shoots for Enterogermina (across Turkey, India, Vietnam and the Philippines), a global Philips campaign with an emphasis on Thailand and a SEA-wide production for L’Oréal Paris.
Craft Bangkok’s impressive work has earned the agency two Campaign Asia Agency of the Year wins (Silver in 2023, Bronze in 2024) and a Cannes Silver Lion for earlier work on Cigna.
Behind the scenes of Craft Bangkok is a vibrant and tireless team that fuels not only the production capabilities of this powerhouse studio, but also the cultural diversity that reflects the work we do for global, regional and local clients alike. From the USA to Malaysia, Myanmar to Indonesia, and of course, Thailand, this team is a snapshot of everything that makes Asia Pacific a rich hub for creativity.
Let’s meet some of our Craft Bangkok colleagues!
from New York, New York to Bangkok, Thailand
Named to Campaign Asia’s 50 over 50 list in 2025
How did you get your first break in the industry?
You can say I danced into the Production industry — literally. As a young woman fresh out of college, I went clubbing with my friend who worked at Vogue, was introduced to the creative director of Vogue who asked if I was looking for a job and then landed an interview which eventually turned into a position of Assistant Fashion Editor that had me producing editorial shoots around the world.
For Advertising, I had a couple of breaks. First, as a freelance executive producer at a boutique agency in New York that mostly did fashion advertising (it was the agency of the same creative director mentioned above and his partner).
Later on, I was asked by the then Global Head of Production for the Beauty Team to come help her in Shanghai which set off a 13 year career in APAC and led me to Craft. Oh, by the way, she was my sister… and you can’t say no to family.
What are some projects you’ve worked on that you’re most proud of, and why?
There are so many but most recently I think it would be the Philips ad that is soon to be released. But what I am super, super proud of is not a project but the team that I have helped build at Craft.
From what person, place or thing have you drawn your greatest creative inspiration?
My life partner — who never let me think I could not do what I set out and has stood by me for over 30 years. Plus, he is an amazing image maker, although now he has set his sights on being a snowboard instructor. Basically, he’s proving you are never too old and that it doesn’t matter what the conditions are — you can build your dream anywhere.
What’s your favorite thing to do in your free time?
Play with my three dogs — Lucy, Ido and Murray — and spend time with said Life Partner, Tom.
If you weren’t in advertising, what line of work do you think you’d be in?
I would still be a producer. I have been one for so long I am not sure how not to do it… but I also love interior design.
from Pangandaran, West Java, Indonesia to Bangkok, Thailand
How did you get your first break in the industry?
It all started when I received a scholarship for a student exchange program in Bangkok, Thailand. During my time there, I was exposed to how fast and dynamic the advertising industry was growing. At first, I wasn’t particularly interested and mostly worked in in-house design roles. But over time, I felt challenged and intrigued by the fast-paced nature of agency life, especially the opportunity to work with diverse clients across different industries. That challenge pushed me to step into the agency world, where I could bring more creative ideas to life and grow through constant collaboration and problem-solving.
What are some projects you’ve worked on that you’re most proud of, and why?
One project I’m particularly proud of is the DHL APAC campaign. It came with a fair share of challenges — we had to quickly adapt to a new CI, learn unfamiliar tools, and even begin execution before the official global guidelines arrived. It was definitely a “learn as you go” situation, but we embraced it with a positive mindset and a drive to deliver. Despite the pressure, our team stayed creative and proactive, constantly suggesting fresh ideas to help the client explore new directions. Thankfully, the results paid off. The client was genuinely pleased, and the social engagement in the Indonesian market saw a significant boost compared to previous performance. It was one of those fast-paced projects that really proved how adaptability and creative thinking can go a long way.
Another highlight was leading the development of HTML dynamic banners for a major automotive client. It was a technically demanding task that required strong collaboration with the team to build scalable, version-ready banners tailored for programmatic ads. At the time, we had never received this type of project before, but once we proved our capability, it unlocked a steady stream of similar jobs. It was a great moment that showed how delivering quality on something new can open up doors that didn’t exist before.
From what person, place or thing have you drawn your greatest creative inspiration?
Honestly, some of my biggest creative sparks come from funny commercials I see in Thailand and Indonesia. I love how they use humor and simple stories to connect with people so quickly; it reminds me that creativity doesn’t always have to be complicated. I also get inspired by movies, TV shows, and especially from traveling. Seeing new places and cultures opens my eyes to fresh ideas and different ways people express themselves visually. Those little moments — like a cool sign, a funny street scene, or even a vibe from a local café — fuel my creativity and keep me excited to try new things.
What’s your favourite thing to do in your free time?
In my free time, I love hitting the gym and practicing Muay Thai to stay active and clear my mind. Besides that, I’m always on the lookout for new food spots and cozy cafes to explore—there’s nothing better than good food and a great vibe to recharge and get inspired.
If you weren’t in advertising, what line of work do you think you’d be in?
I think I’d be running a franchise business focused on beverages. I’m really into helping small businesses (SMEs) grow and thrive, so it’d be awesome to support local entrepreneurs while getting creative in the food and beverage world.
from Bangkok, Thailand to Bangkok, Thailand
How did you get your first break in the industry?
After graduating with a degree in Advertising, I dove straight into this industry. Over the past 11 years working in advertising agencies, I’ve been incredibly grateful to have had the opportunity to work with big brands and be part of so many fun and creative projects.
What are some projects you’ve worked on that you’re most proud of, and why?
Honestly, I feel proud of every project I’ve worked on. Each one is like a new challenge that pushes me to grow every day. Since I work in an online agency, I always get to explore new technologies and keep up with trends. It’s exciting and something I genuinely enjoy learning about.
From what person, place or thing have you drawn your greatest creative inspiration?
Most of my creative inspiration comes from my colleagues and managers. At Craft Bangkok, many of them have more experience than I do, and I’ve learned so much from working alongside them. They’re always open to sharing knowledge and helping me grow, which I really appreciate.
What’s your favourite thing to do in your free time?
When I have free time, I love going out, exploring new places, and collecting fresh experiences to keep myself inspired. Lately, I’ve just started rock climbing — it’s so much fun! I think it would be amazing to travel more into nature, discover new climbing spots, and take in some breathtaking views along the way.
If you weren’t in advertising, what line of work do you think you’d be in?
If age wasn’t a factor, I’ve always had a thing for hair and fashion — I think I’d love to try being a hairstylist!
from Mandalay, Myanmar to Bangkok, Thailand
How did you get your first break in the industry?
I’ve always been a fan of Nike’s marketing — how it’s never just about sports, but about pushing human potential. As a student athlete, those campaigns really spoke to me. That admiration slowly grew into curiosity about the world of advertising. And honestly, watching Don Draper in Mad Men made the whole industry feel even more compelling. That mix of storytelling, strategy, and style drew me in.
What are some projects you’ve worked on that you’re most proud of, and why?
One of the most meaningful projects I was part of was a campaign for ICAP in Myanmar focused on HIV awareness. The goal was to challenge the stigma and misinformation surrounding the virus. We aimed to show that HIV is not a life sentence — it’s preventable and manageable. That campaign is still active and continues to be featured in local media, which is something I’m incredibly proud of.
Another standout was a digital campaign for Nescafé during COVID. We created a microsite where fans could submit their lyrics, which were then used by local artists to compose a new song. It all culminated in a livestream performance, connecting people at a time when connection felt distant. It was a beautiful intersection of tech, music, and community.
From what person, place or thing have you drawn your greatest creative inspiration?
Films, always. There’s something about how they compress emotion, visuals, and story into a few hours that really sticks with me. Also, walking alone — there’s something creatively freeing about just being with your thoughts.
What’s your favorite thing to do in your free time?
Cooking. It’s creative and makes me feel alive. I think there’s just something interesting about crafting something tangible with your hands.
If you weren’t in advertising, what line of work do you think you’d be in?
Definitely something in the food world. I’ll probably be a chef tucked away in the kitchen somewhere in France or Japan. So, if I weren’t managing projects, I’d be managing plates because either way, I like things well done, except steaks 😉.
from Kuala Lumpur, Malaysia to Bangkok, Thailand
How did you get your first break in the industry?
I started way back during my college internship. Advertising was the specific industry that we were encouraged to dip our toes in, and it opened up my eyes to the limitless learnings the industry could offer. I’m so grateful that things have continued to work out with the many opportunities that came along ever since.
What are some projects you’ve worked on that you’re most proud of, and why?
Creating various global asset packages for Chevrolet. It was the first time I was tasked to such large-scale projects and had the opportunity to work with so many talented people from different parts of the world.
From not being a driver myself to needing to understand every single minute detail in vehicles, whether visually or technically, was truly an interesting learning point for me. And this is exactly what constantly draws my interest to this industry. I’m learning something new every single day.
From what person, place or thing have you drawn your greatest creative inspiration?
My everyday surroundings and conversations with people — that’s where the greatest real insights come from. I also enjoy appreciating other creative work, which continuously amazes me with the unthinkable and inspires me to keep pushing the bar.
What’s your favorite thing to do in your free time?
Tend to my plants! Observing their growth process is truly rewarding and definitely something to look forward to as days go by.
If you weren’t in advertising, what line of work do you think you’d be in?
Probably something hands-on and CRAFT-y (no pun intended, promise!), like a florist or ceramicist.
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