Creative Transcreation Meets AI: Craft Partners with Bureau Works to Drive Client Success

Craft is thrilled to announce a strategic partnership with Bureau Works which marks an important step in integrating advanced AI capabilities into our translation workflows. This collaboration allows us to deliver a superior localization experience for clients worldwide. 

As a global language service and adaptation agency, we position ourselves at the forefront of creativity and production. By teaming up with Bureau Works, we’re set to offer our clients a smoother, smarter localization experience, combining meaningful AI technology with the authenticity and nuance of our expert writers. 

With its breadth of API capabilities, Bureau Works will enable us to integrate into our clients’ ecosystems seamlessly. This means we provide a true end-to-end solution: high-quality, culturally resonant translations powered by innovative AI, but always with local writers steering the quality. 

“We believe in an agnostic pipeline, meaning our tech infrastructure is open and flexible because we know technology keeps evolving and so do our clients’ needs and challenges. Partnering with Bureau Works is a perfect example of how we combine innovation with flexibility to deliver localization that works at scale – without losing authenticity.” 

Lalita Koehler, Global President, Craft. 

At Craft, people are at the heart of everything we do. We don’t use AI to replace talent; we use it to empower our writers by automating the repetitive, so they can focus on crafting content that connects with audiences all around the globe. 

If you want your content to work as hard as you do — globally and creatively — now’s the time to get in touch