About Us
We call ourselves creative makers.
Craft is made up of a diverse team of problem solvers, delivering custom client executions. Find out what inspires and drives our creative makers every day.
Do you share our passion for creativity?
Find out how to join our team.
Our Leadership Team
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Head of Production, Southeast Asia
Andrea Ferronato
Bangkok, Thailand
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Global CFO & COO
Elizaveta Lucarz
New York, NY
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Global Business Director, L'Oreal
Audrey Ameslli
Madrid, Spain
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Global President
Lalita Koehler
New York, NY
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Client Services and Operations Director
Alireza Mohammadian
Madrid, Spain
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Global Business Director, Nestlé
Florence Turcq
Madrid, Spain
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Director Creative Innovation and Production
Vish Dheiman
New York, NY
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Film & Photographer Director
Nick Kirkham
Manchester, England
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Chief Production Officer, Spain
Adrian Paloma
Madrid, Spain
Our Values
We bring creativity to life, creating content that connects with people responsibly, using intelligence to guide us and bravery to empower us.
BRAVERY
We make thumb-stopping content that drives action in any format, for any market around the globe. We actively pursue and embrace new technologies and platforms that continue to transform the production landscape. We are brave about what we produce and how we produce it.
This enables us to bridge the gap between brilliant ideas and people-first content that delivers results for our clients, enabling them to nurture deeper connections with their audiences. And we celebrate the partnerships that bring added value to the creativity our teams produce every day.
INTELLIGENCE
We produce content at the speed of culture, powered by creativity and informed by data. This allows us to embrace emerging production technologies.
We pride ourselves on delivering authentic personalized content that drives action by scaling and optimizing resources and sparks meaningful conversations. Conversations that can drive positive change and business growth. And when we combine our global network with technology, we know no borders.
RESPONSIBILITY
We are partners in action to our employees and our clients by driving practices, policies, and partnerships that encourage equitable and inclusive conditions. This includes ensuring representation at all levels, access to inclusive talent directories and cultural consultation. To reinforce our commitment to sustainability in production, we maintain a vigilant approach to monitoring our environmental performance against measurable targets, reporting on our progress, and engaging with our stakeholders throughout the creative process.
We lead by example with a ‘can do’ solution-based approach and boldly celebrate the partnerships that bring added value to the work our teams produce every day.