I Rise We Rise

Video Player is loading.
Current Time 0:00
Duration -:-
Loaded: 0%
Stream Type LIVE
Remaining Time -:-
 
1x
    • Chapters
    • descriptions off, selected
    • captions off, selected
      Client
      Pernod Ricard
      Craft's Role
      Executive Production, Line Production, Post-production
      Industry
      Beverages (Alcohol)
      Location
      LATAM
      Agency / Partner
      McCann London, Craft London, Craft Mexico, Craft Santiago, Craft Brazil
      How we repositioned Chivas Regal Closer to Gen Z
      What we did

      We repositioned the Chivas Regal brand closer to Gen Z through a series of films entitled I Rise We Rise, showcasing the 3 stories of up-and-coming Gen Z figures – stories that could be happening in any location within LATAM.

      How we did it

      Together Craft London and Craft Santiago tackled tight time scales to set up a multi-location to shoot in Santiago, Chile. During a 5-day shoot we shot 3 x 30” hero’s films and executed more than 150 deliverables for social. This included managing more than 100+ extras in 3 different locations featuring a Brazilian/Latin street, a glamorous party, an Atelier Studio, a dance and music studio. Partnering with a local production house in Santiago, Craft oversaw the end-to-end production process, capturing video and still photographs.

      The scene is fairly dark and moody. A man wearing headphones is focused on a screen displaying numbers and other information from a film camera. In front of him, two young men stand before a keyboard, as they are being recorded. A small stream of light is visible in the background.
      Video Player is loading.
      Current Time 0:00
      Duration -:-
      Loaded: 0%
      Stream Type LIVE
      Remaining Time -:-
       
      1x
        • Chapters
        • descriptions off, selected
        • captions off, selected

          Uncover the process behind the campaign and see how it all came together with the McCann and Chivas Regal teams.

          Craft Worldwide

          The final films tell the story of influencers Manu, Lola, and Nicolas, and what inspired them to believe that they could rise and succeed.

          Stylish party-goers stand confidently before a large chandelier. The phrase